“Blend In; Stand Out”

FluevogCreative gives talented and aspiring artists the chance to create a Fluevog ad that will grace the pages of magazines around the globe.
Participants are given a prompt in the form of a new shoe for the upcoming season, and are asked to create an artwork that includes or showcases the footwear. This particular prompt focused on the the new style of boot called the ‘Warhol’.

The concept for 'Blend In; Stand Out' began with wanting to embody the feelings of funky, fresh, and mod, but without immediately leaning into 60s motifs for the entire work. This chameleon is blending into the colourful boots, causing him to stand out with his vibrant colours. The wrapped tongue serves a bit of visual comedic relief, and the background is supposed to feel both funky and retro.