Boreal Wetlands Reclamation project
logo redesign
BWRAP explores how human activity affects landscapes and ecosystems of flora and fauna, from insects and fish to vegetation. Detailed assessment methodology is used to measure the heath and success of reclaimed wetlands in the Alberta oilsands, and elsewhere in Canada where extraction disturbs the landscape.
For this project, I was tasked with redesigning the logo used for both print and digital assets. Initially, the client was open to a completely new style of logo, but throughout the design process the client realized that they wanted to retain multiple aspects of the old logo.
Nonetheless, we were able to collaborate and produce a logo that had all of the elements they wished to retain while giving it a fresh new colour scheme and look.
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Original Design
The original version was not made in an image editing program, and had several issues with lines, alignment, copyright, and colours. However, there were sevaral aspects that the client wanted to retain and bring to the new logo.
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updated design
The client realized that they were attached to the style of the old version, and thus the new version of the logo includes the same elements with an updated colour palette, line work, graphical elements, and overall more professional appearance.
design process + Evolution
starting out
In the first round of logo designs, I started with a colour palette change and wanted to incorporate more visual elements of nature. The circle design felt modern and fresh, while also being reminiscent of concepts like the Earth and biosphere. Through this type of logo, I wanted to capture the beauty and shapes of nature, and have something that felt dynamic and alive.
refining ideas
After a session of feedback, nature elements were changed to more accurately reflect those found in wetlands, and to not include mountains. I also experimented with a logo that could use the BWRAP letters as the shape with nature motifs inside. I also tried some that would incorporate a silhouetted foreground with a scenic background, as well as a slightly different colour scheme.
changing direction
The client concluded that they were attached to the rectangular logo with geometric shapes, and therefore circular designs were changed to more abstract ones.
Also at this point the colour scheme was more clearly defined, and ultimately decided on. I proposed the use of more dynamic shapes to represent the water, grass, and silt, and though this was subsequently rejected, the dynamic shapes were still able to be used in the shading of the final version.
variants for different applications and uses
